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Understanding palladium and being able to overcome customer objections to this alternative metal:

created: Jan, 01 1970

This is the time to find an alternative that makes sense for mostcustomers, the points we can make about palladium are that it is anenvironmentally friendly, or "green," metal, it is 95 percent pure,making it safe for customers who might have allergic reactions to whitegold, and it is naturally white and bright.

*It isn’t treated to achieve its color like other metals.
*It is the "poor man’s platinum," to which we are pointing outits value and lower price relative to other metals, and that it is just a trend.

Mostjewelers are not ready for the objections, concerning palladium yet butthere studies about this new trend will open new doors to introducetotally deferent jewelry lines.