Helzberg Diamonds Launches Synthetics Line|
Helzberg Diamonds has launched its own collection of lab-grown jewelry, Light Heart, citing increased consumer demand for synthetics.
The jeweler - owned by Warren Buffett’s Berkshire Hathaway - first introduced the line late last year in a limited number of its stores, it told Rapaport News Wednesday. Prices of Light Heart items on Helzberg’s retail site ranged from $400 to $9,000 at press time.
"Helzberg Diamonds is committed to providing customers with jewelry options to best fit their styles and tastes - whether t…