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The De Beers Affect on the Diamond Industry
General Article by: DiamondonNet 10-24-2007
The De Beers company remains the long-standing, dominant force in the diamond industry.

Founded in South Africa by Cecil Rhodes, the De Beers organization is comprised of several companies involved in rough diamond exploration, mining and trading.

De Beers currently maintains a strong, powerful presence in 25 countries, with extensive mining in Botswana, Namibia, South Africa and Tanzania.

The organization also runs the Diamond Trading Company (DTC), which sells almost half of the world’s rough diamonds by value. It also actively develops global marketing programs for the entire diamond industry.

Today’s diamond market is dominated by the De Beers companies. The organization currently owns approximately 70 percent of Africa’s diamond mines, and is responsible for 40 percent of world diamond production.

With its famous commercial tagline A Diamond is Forever, De Beers has single-handedly increased the diamond’s popularity within the jewelry marketplace. One of the company’s most effective advertising campaigns recognized the precious stone as the ideal jewel for an engagement or wedding ring.

DiamondonNet.com manufactures and imports the finest diamonds and jewelry. Working directly with DeBeers site holders, the company’s professionals assist consumers search, locate and preview their perfect piece.

With years of experience in the jewelry buying business, the professionals at DiamondonNet.com provide a reliable, stress-free solution for online jewelry shoppers.
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